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3rd Public Diplomacy Week Successfully Held

Date 2020-12-09 Event period 2020-11-12 ~ 2020-11-15 Read 52
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3rd Public Diplomacy Week Successfully Held
From November 12 through 15, 2020, the Korea Foundation successfully held the 3rd Public Diplomacy Week under the theme of “Public Diplomacy in the COVID-19 Era.” Over the four days, the online event was streamed on a designated website (www.pdweek.or.kr).

The third edition of the KF’s Public Diplomacy Week allowed participants to listen to firsthand accounts from various public diplomacy actors who turned crisis into opportunity amid the rapidly changing circumstances of the COVID-19 pandemic. The speakers also examined new public diplomacy trends in diverse fields, including sports, infectious disease prevention, K-pop, food, Korean language, education and culture. Those aspiring for careers in public diplomacy were provided with career-related information. More than 40 foreign diplomatic missions in Korea and various public diplomacy organizations at home and abroad set up online PR booths to introduce their activities to the Korean public.

In his speech at the keynote session for the “Public Diplomacy Insight” event, Harvard University Professor Emeritus Joseph Nye, known for his introduction of the concept of soft power, spoke on soft power and public diplomacy in the pandemic era. The keynote session was followed by the plenary session, which featured ambassadors from countries that are coping overall successfully with the COVID-19 crisis, including Germany, Korea, Norway, and Singapore. In addition, the special session entitled “Foodies in Diplomacy” presented a collaborative cooking show by U.S. Ambassador to the Republic of Korea, H.E. Harry Harris, Jr., and Michelin-starred chef Hooni Kim who engaged in citizen diplomacy activities with his Korean-style cuisine. The session showed the variety of public diplomacy activities.

The “Public Diplomacy Talk” introduced the efforts of Korean embassies in foreign countries to vigorously carry out public diplomacy activities despite the global pandemic; Finland’s “sauna diplomacy,” and examples of sports public diplomacy through talks with former Korean baseball players of the KBO League, former MLB player Park Chan-ho, and others.

Under the heading “KF and Public Diplomacy,” detailed information was offered on the Korea Foundation’s public diplomacy activities, through such sessions as “Korean Language Education Abroad,” “Learn! Korean with BTS,” “Korean-Foreigners in the COVID-19 Era,” “The Gang of Four Leads Policy Research on Korea Abroad,” and “Korean Fine Arts and Diplomacy.”

The “Exploring Career Opportunities in Public Diplomacy” program provided those interested in working in public diplomacy-related areas with firsthand information through such sessions as “Pursuing a Korean Language Teaching Career,” “The KF’s Program Officers Share Everything about the KF,” “Pursuing My Dream on a Global Stage – KF Global Challengers Program,” and “Pursuing Your Dream in Central Asia – Eurasia Youth Academy.”

The “Culture and Public Diplomacy” program presented “Public Diplomacy Rhapsody,” introducing public diplomacy through music. It featured the famous Korean alternative pop band Leenalchi and TV audition program Topgoal Rhapsody competitors Lara Benito, N. Munkh, Zoë Yungmi Blank, and Laure Mafo. In addition, a joint performance of Singaporean music group Ding Yi and Korean piri (a double reed musical instrument) player Kang Gamin, and a salsa dance performance by “Colombia Ensálsate” were presented online to the global viewers in cooperation with the Embassies of Singapore and Colombia in Seoul, respectively.

Finally, the “Virtual Tour of Embassies in Korea” featured introductory videos on foreign diplomatic missions in Korea. About 40 foreign embassies in Korea and public diplomacy organizations at home and abroad set up virtual promotional booths to introduce their countries’ and organizations’ charms and public diplomatic activities.

Showcasing multiple facets of public diplomacy in a single place, the 3rd Public Diplomacy Week successfully concluded with the participation of 55 embassies and institutions, and a record of about 120,000 views on YouTube and 37,000 website visitors (as of November 18, 2020).
3rd Public Diplomacy Week Successfully Held photo

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