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In contrast to traditional diplomacy, that is government-to-government negotiations aimed to achieve a certain goal, public diplomacy refers to efforts to communicate with foreign publics and get their support on a personal level by using soft power.
In order to promote the Korean public’s participation in public diplomacy activities, the Korea Foundation, as the country’s designated public diplomacy organization, conducts programs to raise Korean people’s understanding of and capacity for public diplomacy.
2018 「 KF Public Diplomacy Academy」 launched
2017 KF designated as public diplomacy agency
2016 Public Diplomacy Act enacted